PPC Management Services in South Florida
Are you looking for a type of advertising that won’t kill your budget but will produce excellent results? The answer is pay-per-click advertising (PPC). It’s a staple of Internet marketing, and it’s one of the most affordable and effective ways to drive traffic, increase conversions, and otherwise market your business.
Best of all, it’s one of the only advertising models in which the amount you spend is directly related to the results you achieve.
What is PPC Management?
If you’ve ever looked something up on Google, you’ve almost certainly seen PPC in action. Every time you conduct a Google search, PPC ads pop up immediately in response to what you’ve searched. They show up above regular search results, and they’re marked with a small label that says “ad.”
If you click on one of the paid PPC ads, you go to a landing page at the advertiser’s company. That landing page will be directly related to what you searched on Google and what the ad said.
So if you searched for hair salons in your area, you’d most likely see ads that want to get you to schedule an appointment. They attract your attention with a quick headline and a short description, and then their landing page convinces you to schedule.
But even if you don’t schedule an appointment, the salon that produced that ad pay a small fee to Google (usually a few cents) since you clicked on their ad.
This is where the term “pay-per-click” originated — you will only pay when someone clicks on your ad. If no one clicks, you don’t spend any money.
Benefits of using PPC Management
1. PPC Contributes to Business Goals
PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sales. Nearly any type of conversion goal can be tracked. PPC is a powerful tool for aligning website traffic drivers to end-goals.
2. PPC Is Measurable & Trackable
A major benefit of PPC advertising run through Google Ads is that it’s easy to measure and track. Simply use the Google Ads tool in combination with Google Analytics. You’ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals). There’s no mystery to your PPC performance. Stats are readily available and show how your campaigns are performing and what kind of traffic and results they are driving for your budget.
3. Quick Entry
Even if you’re a decade behind your competitors on jumping into PPC marketing, you can get up and running quickly with a little bit of optimization. This is often a big contrast to starting up SEO efforts, which often take a lot of time and attention to get the same type of positioning and traffic that Google Ads offers within minutes of launch.
4. PPC lets you quickly cast a wide net to find new prospects and customers.
Plus, most of the work is done within the PPC advertising platform — from the research to campaign build out, to writing ads. You can get up and running quickly with minimal involvement of your development teams, aside from help setting up conversion tracking and any desired landing pages.
5. You’re in Control
While there are several nuances regarding default campaign settings, you ultimately have control over a wide range of options for how you reach potential customers. This starts with the keywords or placements you choose to target and how restrictive you want to be.
You also have a lot of budget flexibility if you want to start small. You can set your own ad budget and bids, and choose what you’re willing to spend (though you have to pay at least close to a market rate to play in most cases).
6. PPC Works Well With Other Marketing Channels
Content marketing has taken over the digital marketing world and content plans and calendars are the norm in most businesses now. With the investment in producing original and unique content to support the customer buying cycle and establish thought leadership positioning, Google Ads is an engine that can drive visitors to content more quickly and improve the ROI on your content investment.
7. See Your Analytics Account, at Any Time.
PPC and SEO work well together as the impressions and opportunities for traffic are often to the same audience — the people using Google to find information, services, or products. The performance data of impressions, clicks, and conversions from Google Ads can provide great insight and direction on a keyword-by-keyword basis for where to prioritize SEO efforts.